- Funnel summaryConsolidated Branch Basics dishwasher-tablets funnel: ads communicate safer, plastic-free and fragrance-free cleaning, entering directly on a product detail page. The captured journey proceeds through product detail pages, cart, and checkout, with subscription messaging and a distinct Concentrate recommendation at checkout.Read the field notes →branchbasics.com56entry:pdpvertical:household-cleaning
- Funnel summaryConsolidated funnel annotation for Branch Basics: ads lead into an advertorial-style human-safe cleaning entry page, followed by Ultimate Starter Kit product-detail interactions, cart states, and subscription checkout. Ads emphasize health and safety, ingredient transparency, family use, a percentage discount, and free shipping; the captured entry page does not show those promotions.Read the field notes →branchbasics.com54entry:advertorialvertical:cleaning
- Funnel summaryBranch Basics cleaning-products funnel: product-focused entry messaging for a Premium Starter Kit with a free dishwasher-tablet gift leads through the product page, cart, and checkout. The cart and checkout include a distinct Concentrate upsell, and checkout shows a $75.00 subtotal plus subscription messaging.Read the field notes →branchbasics.com51entry:pdpvertical:home-care