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1 funnel from thomsoncarter.com — captured ad to checkout.

Funnel summaryThomson Carter fragrance discovery funnel: a product page journey progresses through the PDP, cart drawer state, and multistep checkout. The ad promotes a 5 × 2 ml fragrance discovery kit with a limited-time two-mini bonus, complimentary shipping, 30-day returns, Trustpilot reviews, and Vogue recognition. Captured checkout evidence shows a £23 kit purchase with two complimentary 2 ml samples.Read the field notes →thomsoncarter.com81entry:pdpvertical:fragrance