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Cotopaxi

1 funnel from cotopaxi.com — captured ad to checkout.

Funnel summaryThe funnel begins on Cotopaxi’s Del Día Dark Collection, moves through collection browsing to travel-pack and daypack product pages, and reaches Cotopaxi checkout. Ads emphasize dark styling, sustainability, one-of-a-kind materials, travel functionality, and multiple pack sizes. The Allpa 28L product was unavailable, while the Batac 16L Daypack proceeded to checkout at $70.00.Read the field notes →cotopaxi.com57entry:collectionvertical:apparel