- Funnel summaryThe funnel begins on a David Protein Bar product page and proceeds through an offer/cart-drawer state, additional product and homepage content, repeated product-page states, and a blocked cart page. Ads provide creator and influencer entry messaging focused on taste, high protein, low calories, favorable macros, and free shipping on the first order.Read the field notes →davidprotein.com59entry:pdpvertical:food-and-beverage
- Funnel summaryObserved David Protein funnel from product detail pages through an offer/cart state to subscription checkout. The ordered captured sequence is PDP-to-offer-to-cart-drawer-to-PDP-to-PDP-to-cart-drawer-to-checkout, with Blueberry Pie subscription checkout, a free Gold Mystery Pack, $25 savings, reviews, and a distinct upsell observed at checkout.Read the field notes →davidprotein.com32entry:pdpvertical:food-and-beverage
- Funnel summaryCaptured journey starts on a protein bar PDP, proceeds to cart, and reaches checkout. The PDP promotes a buy-four-cartons-get-one-free offer, while checkout shows a free gift, applied discount, subscription savings, testimonials, and a distinct upsell.Read the field notes →davidprotein.com28entry:pdpvertical:nutrition
- Funnel summaryCaptured journey: product detail page to promotional offer to product detail/cart actions to cart to checkout. The checkout includes three Pumpkin Spice protein bars, a free David Socks gift, and a $20 discount, with reviews cited as proof.Read the field notes →davidprotein.com28entry:pdpvertical:nutrition