- Funnel summaryEve Curls quiz-led haircare funnel: users identify their curl type, receive a recommendation, browse the collection, view the Curl Defining Cream PDP, add it to cart, and proceed to checkout. Entry messaging is a testimonial/demo video promoting a multi-step routine for wavy and curly hair, with a money-back guarantee.Read the field notes →evecurls-quiz80entry:quizvertical:haircare
- Funnel summaryEve Curls funnel begins with founder-led advertorial messaging about menopause-related thinning, dry, frizzy, and fragile hair, then progresses through a quiz-result screen into repeated custom bundle PDP states before checkout. Captured checkout evidence shows a multi-item curl-care order totaling $203.99 with discounted products and insured shipping.Read the field notes →evecurls.com78entry:advertorialvertical:haircare