- Funnel summaryHaus Labs beauty funnel entered through a Lady Gaga lip-look content page, continued to the Le Monster Lip Crayon product detail experience, and reached checkout. Captured checkout pricing was $24.00 for one Rose Matte crayon; no distinct upsell or promotional offer was detected.Read the field notes →hauslabs.com69entry:othervertical:beauty
- Funnel summaryHaus Labs beauty funnel entered through product-focused advertising and proceeds from the Triclone Skin Tech Concealer PDP through bag state to checkout. Ads emphasize before-and-after results, hydration, brightening, de-puffing, and skin-like coverage, with clinical evidence cited in one ad.Read the field notes →hauslabs.com48entry:pdpvertical:beauty
- Funnel summaryHaus Labs Triclone Skin Tech Foundation funnel: a skincare-benefit-focused beauty ad leads directly to a product detail page, followed by add-to-bag PDP states and checkout. The product is shown at $52.00 in checkout.Read the field notes →hauslabs.com44entry:pdpvertical:beauty
- Funnel summaryCaptured journey starts on the Bio-Radiant Gel-Powder Highlighter PDP, proceeds through bag activity on the PDP, and reaches a multistep checkout with a $40.00 subtotal.Read the field notes →hauslabs.com29entry:pdpvertical:beauty