- Funnel summaryLume whole-body deodorant funnel entered through creator-style video ads promoting an aluminum-free starter pack and 30% discount. Captured journey proceeds from an entry screen to a multi-step starter-kit PDP, then cart, and finally checkout. The PDP includes free mini selection and review proof; checkout shows a $25.00 subtotal and free U.S. shipping over $25.Read the field notes →Lume Deodorant | Aluminum-Free Deodorants for Anywhere on Your Body58entry:offervertical:personal-care
- Funnel summaryLume’s aluminum-free whole-body deodorant funnel starts on a product page, continues through a product-page cart state, and reaches checkout. Entry messaging centers on a free trial, odor control, and aluminum-free positioning.Read the field notes →Lume Deodorant | Aluminum-Free Deodorants for Anywhere on Your Body48entry:pdpvertical:personal-care
- Funnel summaryCaptured journey starts with a quiz, continues through a Starter Kit PDP and bundle-selection flow, then reaches cart and checkout. Entry messaging promotes Lume Whole Body Deodorant and Sweat Control Cream for odor and sweat control, while screen evidence supports a deodorant Starter Kit with free minis, review proof, free shipping, and a $25 checkout order.Read the field notes →Lume Deodorant | Aluminum-Free Deodorants for Anywhere on Your Body41entry:quizvertical:personal-care