- Funnel summaryConsolidated annotation for a Peak Design Outdoor Backpack funnel. The captured journey starts on the 45L Black product detail page, proceeds to the cart, and ends at a Peak Design checkout screen. Entry messaging comes from a creator-led video emphasizing durability and outdoor adventure; the cart includes a Helmet Carrier and Rain Fly as line items, but no distinct upsell is confirmed.Read the field notes →peakdesign.com81entry:pdpvertical:outdoor-gear
- Funnel summaryPeak Design mobile-accessories funnel entered through a product-focused video ad, then moved from the Mobile collection to a phone-case PDP, cart, and checkout. Captured checkout shows a SlimLink Case for iPhone priced at $49.95; the cart also contained a Wallet + Mobile Tripod. No distinct upsell was detected.Read the field notes →peakdesign.com69entry:collectionvertical:mobile-accessories
- Funnel summaryPeak Design motorcycle phone-mount funnel: durability-focused video ad entry leads to search results, Motorcycle Stem Mount product pages, an offer screen, cart interactions with a cable kit and dual car power adapter, and checkout for the Qi2 charging mount at $169.95.Read the field notes →peakdesign.com46entry:collectionvertical:accessories
- Funnel summaryPeak Design’s new-colors advertising leads to an offer entry, new-colors collection browsing, an Everyday Backpack Zip product page, and a cart before an unclassified terminal URL. No checkout provider, deal, or distinct upsell is supported.Read the field notes →peakdesign.com45entry:offervertical:accessories