- Funnel summaryPublic Goods kitchen collection entry reached from a product-focused, eco-friendly cutting board ad. No downstream product, cart, upsell, or checkout screens were captured.Read the field notes →publicgoods.com49entry:collectionvertical:home-goods
- Funnel summaryPublic Goods’ sustainability- and convenience-led bath-and-body refill bundle funnel progresses from an offer page to cart-open offer states and then multistep checkout. The ad promotes refillable personal-care products, reduced plastic waste, membership savings, and free shipping, while captured screens show a one-time purchase and a $119.95 checkout subtotal before shipping.Read the field notes →publicgoods.com35entry:pdpvertical:personal-care