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Sheryl Davis

1 funnel from covebalm.com — captured ad to checkout.

Funnel summaryAdvertorial entry about skin tints for melanated skin progresses through cart drawers to checkout, where four Cove Balm Serum Boosted Skin Tint Balm units in Shade 1 - Deep are purchased with a Buy 2 Get 2 Free discount. Ad messaging emphasizes UGC unboxing, skincare benefits, natural finish, inclusive beauty, and Black women; the captured checkout shows a stronger Buy 2 Get 2 Free offer than the ad annotation’s BOGO claim.Read the field notes →covebalm.com81entry:advertorialvertical:beauty