- Funnel summaryErgatta’s US fitness funnel enters through homepage Labor Day sale messaging, transitions to the Ergatta Lite rowing-machine PDP, then proceeds to cart and checkout. Ads emphasize connected, engaging workouts, variety, Esquire recognition, and USA craftsmanship.Read the field notes →ergatta.com52entry:homepagevertical:fitness
- Funnel summaryErgatta’s US fitness funnel enters through homepage messaging around elevated home workouts and a Labor Day sale, then moves to The Ergatta Luxe Rower PDP, cart, and checkout. Ads emphasize design-led habit building, connected home fitness, premium positioning, free shipping, a $450 discount, Esquire recognition, and USA craftsmanship.Read the field notes →ergatta.com51entry:homepagevertical:fitness