- Funnel summaryEverlane women’s apparel funnel entered through collection-focused ads and proceeded through collection and product-detail screens. Captured product pages included a Raglan Midi Dress and Tissue Short-Sleeve Crew; the Tissue Short-Sleeve Crew displayed a “Buy 2 for $68” multi-buy promotion. The journey ended with a blocked product page, with no confirmed cart or checkout stage.Read the field notes →everlane.com47entry:collectionvertical:apparel
- Funnel summaryEverlane’s women’s apparel ad uses polished studio photography and emphasizes simple, elevated, comfortable clothing. The captured journey begins at a women’s knits and dresses entry collection, continues through collection and product-detail screens, includes a displayed multi-buy promotion, and ends at a blocked product page. No cart, distinct upsell, or checkout provider was captured.Read the field notes →everlane.com41entry:collectionvertical:apparel
- Funnel summaryEverlane apparel funnel enters from a lifestyle image ad promoting a versatile women’s linen mini dress, then shows a women’s dresses and jumpsuits collection before a blocked product-page request. No offer or checkout is supported.Read the field notes →everlane.com40entry:quizvertical:apparel
- Funnel summaryEverlane men's apparel funnel entered through a product-focused ad and progressed from PDP to cart to checkout. The product was a men's black organic long-sleeve tee, with a Buy 2 for $68 bundle promotion and a distinct PackageProtect add-on at checkout.Read the field notes →everlane.com38entry:pdpvertical:apparel
- Funnel summaryCaptured journey consists of product-detail screens only for Everlane’s women’s The Day Glove canvas shoe. Ad messaging is a style-focused product entry with a SHOP NOW call to action; no offer, cart, upsell, or checkout stage is supported.Read the field notes →everlane.com36entry:pdpvertical:apparel