- Funnel summaryFugazzi Fragrances uses discovery-focused fragrance advertising to lead into a quiz-style discovery-set entry page, then a product page, cart, and checkout. Captured screens show custom fragrance sample-set creation, review proof, and a checkout containing Miauw 2ML and the XDP Bestseller Set & Body Foam. Ads describe a six-sample bestseller set with a €45 gift card or refund-code messaging, but these offers are not directly supported on the captured screens.Read the field notes →fugazzifragrances.com85entry:quizvertical:fragrance
- Funnel summaryThe captured journey begins with a genderless fragrance discovery quiz, continues to the Discovery Set product page and cart, and reaches checkout with express checkout detected. Ad messaging promotes a five-fragrance bestseller discovery set as a risk-free trial for fragrance shoppers, including a refund code; the ad does not establish screen behavior.Read the field notes →fugazzifragrances.com76entry:quizvertical:fragrance