- Funnel summaryGoMacro’s captured journey moves from homepage entry to a MacroBar product detail page, then to a protein bar variety-pack collection and product pages, cart drawer, and checkout. The ad uses lifestyle creative focused on clean ingredients, nutrition, protein, and organic vegan gluten-free positioning to drive shopping entry.Read the field notes →gomacro.com57entry:homepagevertical:food
- Funnel summaryGoMacro’s funnel starts on a snack-bar collection, moves through MacroBar product detail pages, and reaches checkout. Entry messaging emphasizes nourishing, satisfying, quality-focused vegan snack bars with certifications and 10g of protein. Checkout captures a discounted multipack, free-shipping messaging, and suggested add-ons.Read the field notes →gomacro.com56entry:collectionvertical:food-and-beverage