- Funnel summaryHUM Nutrition uses product-focused supplement ads centered on GLP-1 support, appetite control, and craving reduction, with clinical and randomized-controlled-trial proof. The captured journey proceeds from an offer/product page through cart interactions and a quiz result to checkout, where subscription savings are shown.Read the field notes →humnutrition.com61entry:pdpvertical:supplements
- Funnel summaryCaptured journey progresses from editorial digestive-health content through a product drawer and PDP to cart, quiz result, and multistep checkout. Subscription messaging, clinical proof, and a $10 first-order email incentive are observed; the cart drawer is not treated as an upsell because no distinct upsell product is evidenced.Read the field notes →humnutrition.com25entry:articlevertical:health-and-wellness