- Funnel summaryMUD\WTR’s US beverage funnel enters through a mental-performance starter-kit landing page, confirms a ready-to-ship offer, progresses through product/cart states, and reaches a subscription checkout for a three-item coffee-alternative order totaling $54.00. Ad messaging emphasizes focus, steady energy, and a low-caffeine coffee alternative with UGC creative, ingredient claims, social proof, urgency, free shipping, and a percentage discount.Read the field notes →mudwtr.com43entry:othervertical:beverage
- Funnel summaryCaptured journey for the Nourish Chocolate Starter Kit: product detail page to product detail page to cart to checkout. The product is positioned as a functional coffee alternative for coffee drinkers, with testimonials, subscription purchase terms, add-on recommendations, a satisfaction guarantee, and HSA/FSA eligibility observed.Read the field notes →mudwtr.com28entry:pdpvertical:beverage
- Funnel summaryMUD\WTR Mental Performer starter-kit journey from entry through product pages to checkout. Checkout captures subscription savings and a free coconut creamer discount, with a guarantee shown.Read the field notes →mudwtr.com28entry:othervertical:beverage