- Funnel summaryNisolo collaboration funnel with creator-led ethical-fashion entry messaging; captured screens proceed through an entry/gate experience, cart-drawer states, a footwear collection/result page, and a blocked product URL. No supported offer, checkout provider, or distinct upsell was captured.Read the field notes →nisolo.com56entry:othervertical:footwear
- Funnel summaryNisolo women’s sneaker funnel from collection entry through product detail to checkout, with optional add-ons presented at checkout.Read the field notes →nisolo.com55entry:collectionvertical:footwear
- Funnel summaryCaptured funnel begins with an ad promoting versatile brown leather Nisolo shoes and proceeds through blocked pages, an Alejandro Woven Slip-On product page, and checkout with optional add-ons. The assigned Classic Oxford URL did not resolve to the product shown in later screens.Read the field notes →nisolo.com54entry:pdpvertical:footwear
- Funnel summaryNisolo funnel begins at the women’s new arrivals collection, moves through a Huarache Bootie product detail page, and reaches checkout with protection coverage and additional care kit and belt add-ons. The ad promotes women’s footwear versatility and directs shoppers to new arrivals, but features a different product.Read the field notes →nisolo.com53entry:collectionvertical:apparel
- Funnel summaryThe journey begins with a dead 404 entrypoint, followed by captured Luna Heeled Mary Jane product pages, a cart containing one item with related recommendations, and checkout with Onward VIP Protection+ and additional care-kit offers. The ad promotes versatile black women’s heeled footwear with a Shop Now CTA; it describes entry messaging rather than screen behavior.Read the field notes →nisolo.com44entry:othervertical:fashion