- Funnel summaryPrimary apparel funnel for a women’s candy stripe cropped sweatshirt. Ad messaging emphasizes 100% cotton comfort, style, limited availability, and a first-order 25% discount with free shipping using code TRY25. Captured screens show repeated product/cart states followed by checkout with free shipping, installment messaging, ratings, and cross-sell recommendations.Read the field notes →primary.com51entry:pdpvertical:apparel
- Funnel summaryThe funnel begins with an apparel collection entry for Puffers & Outerwear and continues through repeated collection/cart-drawer states, with a lightweight puffer vest opened from the collection. The ad promotes a colorful, lightweight children’s puffer as a bestseller with review proof and a 20% off $95+ offer using code SMILE. No PDP, checkout, or distinct upsell stage is captured.Read the field notes →primary.com39entry:collectionvertical:apparel