- Funnel summaryRitual Natalbiotic prenatal probiotic funnel: ad entry to a product detail page, cart drawer, and recurring-subscription checkout. Messaging emphasizes digestive, vaginal, and baby immune health support during pregnancy; checkout captures a 40% discount and 30-day money-back guarantee.Read the field notes →ritual.com52entry:pdpvertical:prenatal-health
- Funnel summaryRitual prenatal multivitamin funnel entered through an advertised product offer and progressed from product detail to cart drawer, repeated PDP views, and recurring-order checkout. The ad used influencer testimonial and trust/product-benefit messaging for pregnant and postpartum women, with up to 30% off.Read the field notes →ritual.com50entry:pdpvertical:supplements
- Funnel summaryRitual supplement funnel captured from product pages to checkout, with recurring products discounted 40% sitewide and an ID.me savings opportunity observed at checkout.Read the field notes →ritual.com36entry:pdpvertical:supplements