- Funnel summaryRumpl fleece blanket funnel: collection-style entry messaging leads through fleece blanket browsing to a premium blanket checkout. Ads emphasize versatile outdoor and sleep use, reversible comfort, and durability.Read the field notes →Fleece Blankets – Soft, Durable & Cozy | Rumpl50entry:pdpvertical:outdoor
- Funnel summaryRumpl outdoor blanket funnel entered through a lifestyle collection ad, moved from the Midnight Blue collection to the Original Puffy Blanket product detail page, then to the bag and checkout. Captured screens show free shipping and a Rumpl Guarantee; checkout included an optional carbon-offset add-on.Read the field notes →Midnight Blue | Rumpl Performance Blankets48entry:pdpvertical:outdoor
- Funnel summaryRumpl’s funnel enters directly on a product detail page for an outdoor blanket, continues to another product detail variant screen, and ends at a human-verification block. The ad emphasizes versatile blanket use for outdoor adventures and sleeping, with a Shop Now CTA. No supported offer, cart, upsell, or checkout stage is present.Read the field notes →Original Puffy Blanket - Packable Outdoor Comfort | Rumpl40entry:pdpvertical:outdoor
- Funnel summaryObserved Rumpl outdoor-gear funnel progressing from homepage to blanket product and collection states, then to checkout for an Original Puffy Blanket. Reviews and free-shipping messaging are captured; no upsell is supported.Read the field notes →rumpl.com28entry:homepagevertical:outdoor-gear