- Funnel summaryThe funnel starts with the Supergoop! PLAY sunscreen collection, continues to the PLAY Everyday Lotion SPF 50 product detail page with cart states, and ends at checkout. Entry messaging comes from a creator-led family pool-day ad emphasizing convenient reapplication and outdoor protection. Checkout captures a $58 purchase, free sample, discount-code field, and recommended add-ons.Read the field notes →supergoop.com42entry:collectionvertical:beauty
- Funnel summarySupergoop! sunscreen face-primer funnel progressing from a product collection/listing to a bag state and checkout with related add-ons.Read the field notes →supergoop.com29entry:collectionvertical:beauty
- Funnel summarySupergoop sunscreen shopping funnel from product collection browsing to checkout, with product recommendations present at checkout.Read the field notes →supergoop.com28entry:collectionvertical:sunscreen