- Funnel summaryConsolidated funnel for That Cove Books’ personalized family story book. Ads communicate a UGC-led family legacy and gifting entry, while captured screens show quiz-question states leading to a product detail page, offer/cart stage, and checkout. The checkout includes shipping protection, but no distinct upsell is evidenced.Read the field notes →thatcove.com95entry:pdpvertical:books
- Funnel summaryAdvertorial entry leads to a storybook product detail page, then a family bundle offer/cart stage, and finally multistep checkout for personalized family story books. Bundle savings, guarantees, testimonials, customer-count proof, and shipping protection are observed.Read the field notes →thatcove.com28entry:articlevertical:family-gifts