- Funnel summaryBellroy Lite Travel Pack funnel entered through lifestyle travel ads and proceeds directly to the 30L product detail page, then checkout. Captured product messaging includes a free Owl Charm gift, bundle promotion, related products, warranty information, and free shipping; the checkout captured one pack priced at $199 USD.Read the field notes →bellroy.com81entry:pdpvertical:travel-accessories
- Funnel summaryBellroy passport cover funnel: product detail page to product detail page with promotion messaging to cart state to checkout. Entry messaging is a product-focused advert directing travelers to shop the passport cover; observed checkout shows a $99 USD Caramel leather/RFID passport cover with delivery, address, and payment sections.Read the field notes →Passport Cover | Slimline Leather Travel Pouch | Bellroy80entry:pdpvertical:travel-accessories
- Funnel summaryBellroy Via Backpack funnel from product detail through cart drawer to checkout, entered via a product-focused shopping ad. The captured journey includes a free Owl Charm gift-with-purchase promotion and a distinct upsell/sign-up message; checkout shows a $135 USD backpack purchase.Read the field notes →bellroy.com69entry:pdpvertical:bags
- Funnel summaryBellroy premium leather Google Pixel case funnel: product-focused ads lead to a product detail page, cart drawer, and checkout. Captured screens support bundle messaging, a 3-year warranty, and a $55 USD checkout for the Sapphire Leather Pixel Case.Read the field notes →bellroy.com54entry:pdpvertical:accessories