- Funnel summaryBlue Nile engagement-ring funnel: entry product screen → PDP → two quiz-question setting screens → PDP → diamond finder results → email gate → diamond finder selection. Ads use product-focused engagement and romance messaging for engaged couples, directing shoppers to explore or purchase engagement rings.Read the field notes →bluenile.com39entry:pdpvertical:jewelry
- Funnel summaryBlue Nile’s journey runs from a Georgetown showroom entry page through jewelry browsing, an earrings collection, a pearl stud earrings PDP, cart, and checkout. The ad provides luxury jewelry showroom entry messaging for US luxury shoppers; captured checkout evidence shows a $240 order total with free shipping and free returns.Read the field notes →bluenile.com36entry:othervertical:jewelry
- Funnel summaryCaptured journey starts on the Blue Nile homepage, continues through homepage content and a jewelry deals page, then reaches a blocked lab-grown diamond earrings product page. The deals page supports an Anniversary Event savings message of up to 40% off; no cart, upsell, or checkout stage was captured.Read the field notes →bluenile.com21entry:homepagevertical:jewelry