- Funnel summaryKosas Cloud Set Mist funnel begins at a product detail page, continues to a cart drawer, and reaches Kosas checkout. Ad messaging uses an influencer demonstration focused on smoothing and up to 12-hour wear. Checkout evidence supports a 25% sitewide discount and free returns and exchanges.Read the field notes →kosas.com56entry:pdpvertical:beauty
- Funnel summaryKosas Soulgazer Set funnel from a product detail page through cart to checkout. Entry messaging is an influencer video promoting an eye-makeup bundle for enhancing brown eyes, with buildable, waterproof, non-smudging wear and lash-care benefits.Read the field notes →kosas.com53entry:pdpvertical:beauty
- Funnel summaryFounder-led beauty ad drives to Kosas bestsellers, followed by a bestseller collection, concealer product detail, cart, and checkout with a 25% sitewide discount applied.Read the field notes →kosas.com53entry:collectionvertical:beauty
- Funnel summaryKosas beauty funnel captured as a makeup/skincare entry, mascara product interaction, cart, and checkout with a 25% sitewide discount and free returns/exchanges.Read the field notes →kosas.com29entry:pdpvertical:beauty