- Funnel summaryOn Cloudmonster 3 running-shoe funnel entered through performance-focused lifestyle ads and progressed from a cart drawer to product detail, cart, and guest checkout. The captured checkout showed a $190.00 USD subtotal and total before shipping.Read the field notes →on.com55entry:pdpvertical:footwear
- Funnel summaryOn Cloudrunner 3 women’s running shoe funnel. The ad uses product-demo video messaging focused on stability and support, leading into captured product detail, cart, and checkout screens. The screen sequence includes repeated PDP states before cart and guest checkout; no distinct upsell or supported offer was detected.Read the field notes →on.com52entry:pdpvertical:running
- Funnel summaryCreator-led Shop Now ad for On Cloudmonster 3 Hyper running shoes leads to a captured journey of shop-result-to-pdp-to-cart-drawer. The messaging emphasizes running motivation, community, and enjoyment for runners; the captured cart drawer contains a promotional prompt, but no supported checkout provider or distinct upsell is detected.Read the field notes →on.com43entry:pdpvertical:footwear