- Funnel summaryCaptured journey starts on a cart drawer, continues through product detail views, and ends at a human-verification block preventing checkout access. Entry messaging is an influencer demo positioning the concealer as a brightening product for a complete base makeup look.Read the field notes →patrickta.com42entry:othervertical:beauty
- Funnel summaryConsolidated Patrick Ta Beauty funnel annotation. The ad communicates seasonal sale entry messaging, while captured screens show a cart drawer, product-detail pages, and checkout. The 30% discount and $100 gift threshold are ad-supported but not confirmed on the captured screens.Read the field notes →patrickta.com41entry:collectionvertical:beauty
- Funnel summaryPatrick Ta Beauty beauty-product funnel for Major Glow Balm, entered via an image ad emphasizing sculpting and brightening. Captured screens show PDP states, a cart drawer, and checkout with optional delivery protection; no distinct upsell was detected.Read the field notes →patrickta.com40entry:othervertical:beauty
- Funnel summaryBeauty ecommerce funnel for a Patrick Ta bronzer and contour duo, entered through a product-focused ad emphasizing shade variety and press recognition. Captured screens progress from product page with cart drawer to product page states and checkout with optional delivery protection.Read the field notes →patrickta.com40entry:pdpvertical:beauty
- Funnel summaryCaptured journey begins on a quiz-question screen, continues through product detail views for Patrick Ta’s blush duo, and ends at a blocked checkout attempt. No offer or checkout provider is supported by the captured evidence.Read the field notes →patrickta.com29entry:pdpvertical:beauty