- Funnel summaryPit Viper’s heart-shaped sunglasses funnel moves from a collection page to a product detail page, cart drawer, product page, cart, and checkout. Entry messaging focuses on UV protection, grip, durability, and distinctive style, with the ads directing shoppers to the collection.Read the field notes →The Admirer | Pit Viper Heart-Shaped Sunglasses51entry:collectionvertical:eyewear
- Funnel summaryCaptured journey for Pit Viper’s The Turboshaft: collection entry to product detail, cart drawer/cart, and checkout. The checkout includes Firmcase add-ons and package protection, while a separate product-page email discount drawer was observed without a supported discount value.Read the field notes →pitviper.com28entry:collectionvertical:eyewear
- Funnel summaryCaptured journey: PDP to cart drawer to checkout. The URL identifies The Smoke Show Exciters product page in the eyewear category. Checkout shows a four-item $125.40 order with product discounts, package protection, and add-on product suggestions.Read the field notes →pitviper.com28entry:pdpvertical:eyewear