- Funnel summaryBuck Mason apparel funnel from product detail through cart to checkout, entered via a product-focused video ad for the White Field-Spec Cotton Heavy Tee. The captured checkout lists the item at $62.00; no supported offer or distinct upsell was detected.Read the field notes →buckmason.com56entry:pdpvertical:apparel
- Funnel summaryCaptured funnel for Buck Mason men's apparel: ad entry to the Men's New Arrivals collection, product detail, cart, and express checkout. The observed checkout total is $88.00 before shipping; no supported discount, promotion, or upsell was detected.Read the field notes →buckmason.com50entry:collectionvertical:apparel
- Funnel summaryBuck Mason women's apparel funnel entered through a collection page, progressed to product detail, cart, and checkout. The ad promoted a women's rugby polo as back in stock, while the captured journey centered on a women's crew sweatshirt.Read the field notes →buckmason.com46entry:collectionvertical:apparel
- Funnel summaryCaptured journey for Buck Mason's White Field-Spec Boyfriend Crop Tee: cart-drawer to email-signup gate to PDP to cart to checkout. The checkout captured the product at $62.00 with shipping calculated after address entry.Read the field notes →buckmason.com27entry:pdpvertical:apparel