- Funnel summaryHarper Wilde’s ad messaging promotes the Bliss wireless bralette and four-pack bundle through creator-style demonstrations and product-focused creative, emphasizing comfort, support, inclusive sizing, and $20 bundle savings. The captured journey proceeds from collection to PDP to cart drawer to checkout; the checkout captures a distinct upsell.Read the field notes →harperwilde.com45entry:collectionvertical:apparel
- Funnel summaryHarper Wilde Cloud Cotton sleepwear funnel entered through a direct product page, progressed through product and cart states, and reached checkout. Messaging emphasizes comfortable, airy cotton sleepwear for women.Read the field notes →harperwilde.com44entry:pdpvertical:apparel
- Funnel summaryHarper Wilde’s funnel begins at the Sleep collection entry, moves through the sleepwear collection to the Cloud Cotton Pajama Shirt PDP, cart, and checkout. Advertising emphasizes the new Dogwood color and lived-in softness for women’s sleepwear shoppers in the US.Read the field notes →harperwilde.com43entry:collectionvertical:apparel
- Funnel summaryHarper Wilde’s navy collection funnel begins with customer-style Bliss Bralette messaging focused on everyday comfort and frequent wear, then proceeds through the New Colors collection, Bliss Bralette product pages, cart, and checkout. The observed checkout shows a $46.00 subtotal with no supported promotion.Read the field notes →harperwilde.com43entry:collectionvertical:apparel
- Funnel summaryHarper Wilde’s summer-colors funnel starts with a new-arrival product-display ad and proceeds from the collection entry page to a bralette PDP, cart, and checkout. The captured checkout shows a $46 Bliss Triangle Bralette with shipping, payment, discount-code, and rewards prompts.Read the field notes →harperwilde.com42entry:collectionvertical:apparel