- Funnel summaryObserved journey begins on whey protein product detail pages, includes a related-products cart drawer, then reaches a creatine product page and checkout. The ad provides Spanish-language performance and recovery messaging for whey protein with a percentage discount and free-shipping threshold.Read the field notes →matchaandco.com86entry:pdpvertical:supplements
- Funnel summaryConsolidated annotation for Matcha & CO marine collagen funnel. Captured screens show PDP states followed by checkout; the ad provides entry messaging centered on benefits, taste, ingredients, and a 15% discount code.Read the field notes →matchaandco.com85entry:pdpvertical:beauty
- Funnel summaryConsolidated annotation for a Matcha & CO vanilla matcha funnel. The ad frames matcha as a filling, weight-loss-oriented replacement for between-meal snacking in Spain. Captured screens show three product-detail views followed by checkout with a 15% order discount; one product screen also includes related products, but no distinct upsell stage is established.Read the field notes →matchaandco.com81entry:pdpvertical:beverage
- Funnel summaryPremium Japanese organic matcha funnel entered through a video ad and proceeded from product detail to checkout. The product messaging emphasizes quality, cost savings, a satisfaction guarantee, and a limited-time discount.Read the field notes →matchaandco.com75entry:pdpvertical:beverages