- Funnel summarySalt & Stone homepage entry progresses through a deodorant product detail page, cart, and checkout. Ads use UGC-style social and testimonial messaging for unisex body mist, emphasizing compliments, dating, hydration, lasting non-overpowering scent, and affordable luxury; this entry messaging is distinct from the captured deodorant funnel.Read the field notes →saltandstone.com89entry:homepagevertical:beauty
- Funnel summarySALT & STONE body wash funnel entered through image ads emphasizing luxury, sensory fragrance, hydration, rich lather, softness, and testimonial-style proof. The captured journey progresses through repeated product-detail states, cart, and checkout. The checkout state shows a subscribed Body Wash Bergamot & Hinoki order with a $36.00 subtotal and two recommended add-ons.Read the field notes →saltandstone.com86entry:pdpvertical:beauty
- Funnel summarySALT & STONE fragrance discovery funnel: video ads promote a portable four-fragrance Body Mist Discovery Set, leading to product detail pages and checkout. The captured checkout shows a $40.00 order, discount-code entry, and related product recommendations.Read the field notes →saltandstone.com84entry:pdpvertical:beauty
- Funnel summarySALT & STONE deodorant discovery advertising leads to a captured journey beginning at a missing deodorant PDP, followed by gift-set and shop-all collection pages, a discovery-trio PDP, and checkout. The ads promote a five-scent, aluminum-free mini deodorant set with 48-hour protection; the captured checkout is for a different Best Sellers Discovery Trio product priced at $37.00.Read the field notes →404 Not Found – SALT & STONE73entry:pdpvertical:beauty
- Funnel summaryCaptured journey for Salt & Stone’s Body Mist Discovery Set: an entry screen leads through content and bag states to checkout. The final checkout shows a $40.00 price, discount-code entry, and related-product add-ons as a distinct upsell.Read the field notes →saltandstone.com29entry:othervertical:beauty